ICF Olson Achieves Adobe Analytics Specialization

To build the best customer experiences, you need to have the information to understand behavior, intent, interests, history, and more.  This data can live in online and offline sources and combining them gives organizations that coveted 360 degree view.  It informs decisions.  It powers personalization.  When done correctly, customer experience powered by data-driven decisions provides a memorable experience for both you and the customer.  When data is not optimized, customer experience suffers.  

ICF Olson, proudly part of ICF, has been awarded the Specialization for Adobe Analytics, part of the Adobe Marketing Cloud.  ICF Olson has worked with Adobe Marketing Cloud products since 2006, with more than 200 implementations across more than 70 clients.  The agency has established a reputation as a reliable, powerful partner across multiple industry verticals and has fully embraced each core solution of the Adobe Marketing Cloud.  The addition of the Adobe Analytics Specialization recognizes the exceptional analytics capabilities of our Analytics teams and the work we do with our clients.  

To achieve a Specialization with the Adobe Marketing Cloud products, an organization must go through rigorous assessment, including a number of individual certifications in all aspects of the product, successful client projects and implementations, and years of experience working with the solution.  ICF Olson is one of sixteen Specialized partners, one of seven with two or more Specializations, and one of five with the Adobe Analytics Specialization, in addition to being a Premier Partner.  ICF Olson also has a Specialization for Adobe Experience Manager.